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January 26, 2016

Did You Know?

1 Ingredient to Avoid in Your Beauty Routine

They’re lightweight, cheap to make, a byproduct of gasoline
production AND featured in thousands of beauty products (except ours).  

But wait–what are Mineral oils actually doing in mainstream beauty? They make an appearance in
personal care products for lots of reasons–mainly makeup removal, moisturizing
and skin barrier protection. But you can also find them doing double duty in baby
oil, non-stick coating on pans, laxatives and that jar of petroleum jelly from
the 80s your grandma refuses to get rid of.

Opposed to popular myths, mineral oils can actually act as a
sort of plastic wrap that doesn’t let your skin breathe–nor does it feed your
skin necessary nutrients needed to keep it healthy and thriving as the biggest
organ on your body.

According to the Environmental
Working Group
, some forms of mineral oil can even potentially be toxic,
carcinogenic, disrupt hormones and other stuff you definitely don’t want
happening to you via your daily beauty routine. Pro Tip: check their database
to see the toxicity of your beauty products in general.

That’s why we’ve never used a petroleum-based ingredient in
our formulations. Ever.  Our
plant-powered alternatives:

Organic Safflower Oil and Intellimune Oil for makeup removal
in our Renewing
Oil Serum

Organic Coconut Oil, Glycerin, Lecithin, Intellimune Oil and
Shea Butter for moisturizing in our Restorative
Moisture Emulsion
and Revitalizing
Moisture Crème

Beeswax for skin barrier protection in our Lip
Delivery Nutrition

Don’t forget to share this post with your friends and fam to spread the word
about mineral oils and our virtually *magical* alternatives that work wonders and
nix the worry. Follow us on Facebook, Instagram, Twitter and Pinterest for
exciting news, updates and of course #tbts.



Five Questions for Nicole Rechelbacher, IN Co-Owner

We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda.

Q: How was your childhood different from others?
A: How wasn’t it? My friends thought my dad looked like John Lennon. He was flying all over the world, cooking clove shampoo in our sink, inviting Tibetan monks and Native elders over, and telling us to eat organic instead of OREOS. We didn’t have a picket fence, we had a mandala.

Q: How did growing with an entrepreneur change your worldview?
A: Creativity was a way of life for us—but so was hustle. I was cutting hair in high school. I was schlepping to shows and assisting him onstage. I was doing makeup backstage at hair shows and photo shoots. All while my friends were working jobs as lifeguards or retail.

Dad was never impressed by who people said they were. He was impressed by what you did. And that instilled a big work ethic in me.

Continue reading

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