In Alivelihood, Horst shares his formula for sustainable success, which starts with “I, Inc.” – the art of managing our personal lives as if we were each corporations. “By striving to become CEOs of our thoughts, emotions, and sensory impressions, we can make them our partners and work together with unified vision and mission in service of others and the earth,” he writes. “Then we can take the next step and form a merger- we can merge I, Inc. with We, Inc. and create a holistic business built on values of personal responsibility, teamwork, and interdependency.”
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