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A look into Intelligent
Nutrients' History

HORST RECHELBACHER

THE FATHER OF SAFE COSMETICS

novemeber 11th 1941 - february 15th 2014

A World Famous Hairdresser

a world famous
hairdresser

As a salon owner and world-famous hairdresser, horst was the first to see the ill health effects beauty products had on stylists.

With no safe alternatives, he introduced the concepts of plant-based products, aromatherapy and environmental impact into the world of beauty.

science is our greatest teacher

In his continued study of plant-based medicine, he collaboratedwith noted physicians, chemists and pharmacologists, as well aswith experts and traditional healers throughout the world.

WHAT’S GOOD FOR THE EARTH IS GOOD FOR US. WITH ADVANCES IN PLANT CHEMISTRY, THERE’S SIMPLY NO REASON TO MAKE PRODUCTS ANY OTHER WAY.
Revolutionary

Revolutionary

HORST RECHELBACHER’S mission of CREATING next-level certified organic, sustainable, inside-and-out beauty LEAD TO THE CREATION OF INTELLIGENT NUTRIENTS - the first USDA certified organic hair care line.

changing the world of beauty

Horst broke new ground in the beauty industry because he believed in making
responsible products that encompass enlightenment and performance.

Transparency and Honesty
give everything you have to offer transparently and honestly with the best excellence you can in this moment. that’s the magic of being successful.
Be You
A legacy

A Legacy

As a student of nature, Horst used the sunny acreage, which is the current location of the hmr foundation, as a testing ground to study and investigate plant species before they even were used in our formulas. 

Horst spent much of his time, and his last days through early 2014, developing 100’s of formulas to offer a complete way of living with products for hair, skin, body and home - paving the way for our future.

Being in love, practicing in love, all of the above and beyond - is the practice that will bring us together. The focus is being and sharing everything.

In Memorial of Horst M. Rechelbacher

November 11th 1941 - February 15th 2014

Horst featured in Vanity Fair

Press

He's an environmentalist, but that term alone doesn't relate his vision for business.

There's presently no certification for cosmetics, so for beauty products to be labeled organic, they must meet food standards. You can drink Intelligent Nutrients' hair spray: “Add a little sparkling water,” he says, “and it tastes like grappa. The alcohol is made from organic grapes.”

The answer lies in finding solutions that meet society's standards. “We must change,” Rechelbacher says, “but there wasn't a path to that change. When I sold Aveda, I became an activist, but what are you going to say to people if you don't practice what you teach? Activism without exemplifying is not as strong or meaningful. That's why I became a farmer. That's why I started Intelligent Nutrients”

Third-Party Certification

Non-Toxic, Certified Organic Products That Work For You And The Planet

Green-e
Leaping Bunny Cruelty Free International
Soil Association Cosmos Organic
USDA Organic Certified

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