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"Everything we put in & on our bodies must be nutritious and safe."Everything we put in and on our bodies must be nutritious and safe

Non-toxic, Certified organic products that work for you and the planet

We are an environmental company. Our message is saving the planet and our selves. Our medium is making the best personal care products on earth. Vegan, cruelty-free and made with plants, not petroleum.

Be pure, unadulterated and wild everyday.

Flower Drawing

Third-Party Certified & Transparent

Third-Party Certifications

Truth matters — that's why we list every single ingredient on our packaging. Our third-party certification seals let you know that products are verified as 65-95% organic, cruelty-free and made with renewable energy.

Organic certification is a long, costly process but we believe integrity is worth investing in. In fact, we also have a full-time staffer to ensure all ingredients, suppliers, formulations and partners live up to our standards.

more than just natural or organic

We're more than "natural" or "organic"

It only takes a few drops of an ingredient to put the word "natural" — even "organic" — on a product label. Petroleum is "natural," but not healthy, safe or eco-friendly. The beauty industry is self-regulated. Companies don't have to list every ingredient used in a product or do safety testing. That's just not us.

we're for farmers

We're for Farmers

Third-party certifications are expensive for farmers, too. With some very small farmers and specialty ingredients, we work to verify that no toxic pesticides, fungicides, herbicides or unsustainable processes are used. This helps support a sustainable livelihood, better worker conditions, and maybe even a path to certification. Look for "Harmonically Made" on our products.

we're for oceans

We're for Oceans

It's a tough time to be a major body of water. From the Great Pacific Garbage Patch to over fishing, environmental concerns don't stop where the land does.

Our marine ingredients are sustainable, too. That can mean limits on yearly dives, equipment or people, harvest and collection times, and absolutely no use of heat or chemicals. This preserves the area ecosystem as well as the sea life that depends on it. The least intervention, the better.

Our clean water commitment has always included using only plant-based exfoliation alternatives vs. conventional plastic microbeads that pollute water, disrupt the aquatic food chain and mutate fish.

IN packaging & practices

Packaging & Practices

Sustainable packaging is tricky. Glass is infinitely and readily recyclable, but heavy to transport. Maximizing the post-consumer recycled content reduces plastic consumption, but also the wow-factor of your boudoir. Then there are packaging choices that keep air out, so we can keep preservatives out, too.

It's all taken into account when package any product. Questions? Contact us to learn more about a specific product package.

IN Founder Horst Rechelbacher

Founded by Horst Rechelbacher

Intelligent Nutrients was created by "the father of Safe Cosmetics" and Aveda founder Horst Rechelbacher. As a salon owner and world-famous hairdresser, he was the first to see the ill health effects beauty products had on stylists. With no safe alternatives, he made his own, introducing the concepts of plant-based products, aromatherapy and environmental impact into the world of beauty.

Horst left Aveda to pursue the mission of next-level certified organic, sustainable, inside-and-out beauty. In 2008, IN revealed the first USDA certified organic hair care line. It broke new ground to revolutionize the beauty industry again. Today the company is led by his wife Kiran Stordalen and daughter Nicole Rechelbacher, who were instrumental since day one.

we're for pollinators (bees)

We're for Pollinators

There's ample evidence that pesticides are contributing to colony collapse. If it continues, our food supply and planetary life will be close behind. Yet another reason why organic really does matter.

Our founder's legacy continues daily with the HMR Pollinator Project. The University of Minnesota Bee Squad supports a pollinator habitat on the Osceola Farm. It will be a learning site for scientists, beekeepers, students and educators. Proceeds from our commemorative See and Seek aromas support the Pollinator Project efforts.

made in america

Think global. Act local.

The world is our muse, magician, reason for being and constant source of wonder. We pioneer, source ingredients and work with farmers all over the world to gather the most effective, pure and potent plant ingredients. We synergize these ingredients and support local business with the manufacturing of our products in plants throughout the United States.

Visit American Made Beauty to learn more.