Do you realize that beauty and personal care products are stored in the most challenging environments: bathrooms full of heat and humidity, which promote bacteria growth every time we open a bottle or dip our fingers in a jar?

In order to protect our products—and us—from these elements manufacturers use several different and high levels of preservatives.

But here's the issue: The preservatives commonly used by the cosmetic industry act much like insecticides and pesticides: the same ingredients that destroy what's unwanted are also dangerous to us.

Parabens are a substance typically used to preserve shampoos, cleansers, styling and skin care products, and they are known to disrupt hormones and pose other health risks as well.

Given our philosophy of using only safe ingredients we tenaciously pioneered plant and food chemistry for a safe solution to the preservation problem. There was no single magic formula but rather we discovered several means of truly natural product preservation without ill effects.

We begin with the knowledge that bugs—and other microbes—love water. So we formulate with as little water as possible.

We use airless packaging whenever necessary, shielding our products from contaminants even while you use them.

We pioneered the use of food-based ingredients with the active components of essential oils, used traditionally as antimicrobial and antibacterial agents.

Intelligent Nutrients^®—Preservation that's 100% free of toxicity.