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Define Your Curls

All Curl, No Crunch

Good hair days start with zero bad stuff—like our curl-controlling formulas for soft, touchable, all-natural spirals. Boing.

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Define Curl

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12 Item(s)

  1. PureLuxe™ Treat & Protect Regimen TEST

    New look. New formula. New proven clinical results!

    FOR DRY DAMAGED HAIR

    REPAIR. STRENGTHEN. SHINE & UNFRIZZ.

    Proven plant actives mean great hair for you and the earth. Free of parabens, harsh sulfates, quats and chatoinics, silicones, and synthetic fragrance.

    • 42% shinier
    • 29% stronger
    • 21% improved combability
    • 10% reduction in frizz**

    Luscious new formula features highlight notes of bergamot, geranium, lavender and orange

    *BASED ON LAB AND CLINICAL STUDIES 75% HUMIDITY CHAMBER FOR 4 HOURS

    $103.00

    $87.55
  2. PureLuxe™ Replenishing Leave-In Conditioner

    New look. New formula. New proven clinical results!

    For dry damaged hair

    • Silky, lightweight cream softens, smoothes and improves combability
    • Helps reduce from future breakage and protect from heat-styling
    • 42% improvement in shine*
    • 21% improvement in combability*
    • 10% reduction in frizz**

    *BASED ON LAB AND CLINICAL STUDIES. **75% humidity chamber for 4 hours.

    Starting at: $17.00

  3. PureLuxe™ Treat & Protect Regimen

    New look. New formula. New proven clinical results!

    FOR DRY DAMAGED HAIR

    REPAIR. STRENGTHEN. SHINE & UNFRIZZ.

    Proven plant actives mean great hair for you and the earth. Free of parabens, harsh sulfates, quats and chatoinics, silicones, and synthetic fragrance.

    • 42% shinier
    • 29% stronger
    • 21% improved combability
    • 10% reduction in frizz**

    Luscious new formula features highlight notes of bergamot, geranium, lavender and orange

    *BASED ON LAB AND CLINICAL STUDIES 75% HUMIDITY CHAMBER FOR 4 HOURS

    $103.00

    $87.55
  4. PureLuxe™ Replenishing Conditioner

    For dry damaged hair

    Silicone-free and intensely luxurious conditioning treatment with plant protein helps strengthen and mend: 29% increase in strength* 11% stronger than virgin hair*

    *BASED ON LAB AND CLINICAL STUDIES. AFTER 5 APPLICATIONS RESULTS MAY VARY.

    Starting at: $11.50

  5. PureLuxe™ Replenishing Shampoo

    New look. New formula. New proven clinical results!

    For dry damaged hair

    Extremely nourishing, harsh chemical sulfate-free aloe based shampoo with rich emollients and protein rebuilds from the inside out. Silky oils help soften and smooth the cuticle. It’s deeply hydrating yet light.

    Starting at: $10.50

  6. PureLuxe™ Replenishing Leave-In Conditioner - Travel Size

    For dry damaged hair

    • Silky, lightweight cream softens, smoothes and improves combability
    • Helps reduce from future breakage and protect from heat-styling
    • 42% improvement in shine*
    • 21% improvement in combability*
    • 10% reduction in frizz**

    *BASED ON LAB AND CLINICAL STUDIES. **75% humidity chamber for 4 hours.

    $17.00
  7. PureLuxe™ Replenishing Leave-In Conditioner 5oz

    For dry damaged hair

    • Silky, lightweight cream softens, smoothes and improves combability
    • Helps reduce from future breakage and protect from heat-styling
    • 42% improvement in shine*
    • 21% improvement in combability*
    • 10% reduction in frizz**

    *BASED ON LAB AND CLINICAL STUDIES. **75% humidity chamber for 4 hours.

    $34.00
  8. Certified Organic Wave Spray

    Vacation Hair Anywhere, YES PLEASE

    At last! This light, nutrient-dense, natural hold texture spray with a semi-matte finish brings vacation hair anywhere.

    Regular Price: $38.00

    Special Price: $30.40

  9. Hair & Scalp Treatment Remedy

    Deep repair for parched scalp and hair. A clarifying, pre-cleansing treatment that removes buildup and conditions scalp and hair. Helps smooth, improve shine and mend damaged ends. Promotes improved hair manageability.

    $48.00
  10. Curly Hair Serum

    Shiny, Smooth, Soft Finish, YES PLEASE

    Light to Medium Hold

    Frizz-fighting serum that defines and energizes curls. A must have styling product that helps promote flexible styling and curl memory helping you achieve weightless curls and waves.

    Regular Price: $34.00

    Special Price: $27.20

  11. Styling Gel

    Medium Hold

    Gel for wet or dry styling; perfect for building structure, shape, texture and control. A must for versatile styling and enduring blow outs. Creates a lasting effect that can be restyled.
    Reactivate with just a little water.

    Short Hair: Texturize or slick back.

    Long Hair: Build texture and volume.

    Same great formula, new look!

    Starting at: $17.00

  12. Perfect Hold Hair Spray

    Strong Hold

    Hold and texture, still with a soft touch. Flexible and re-stylable finish.

    Wet Hair: Apply for texture and hold.
    Dry Hair: Finish with serious hold.

    Starting at: $17.00

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12 Item(s)