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glycolic gel and revitalizing moisture creme
Aromatics
PurePlenty - Love Your Body
Pure Plenty Hair Care

Letter To The Planet

Letter To The Planet

Some of Horst's last words to the planet... and us.

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What's IN? Hair Trends

Spring Hair Trends

We asked master stylist Jeanne about spring hair trends.

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Salon of the Month

salon of the month - click salon

Click Salon
Birmingham, AL

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What's New

  • Plant Stem Cell Science Detoxifying Glycolic Gel

    ENERGIZES. BRIGHTENS. Leaves skin bright, firm and smooth. Purifies pores for clearer looking radiant skin
    $65.00
  • Plant Stem Cell Science Revitalizing Moisture Crème

    VISIBLY DIFFUSES LINES. AWAKENS. Intensely hydrates to reinforce the skin’s moisture barrier.
    $60.00
  • PUREPLENTY™ EXFOLIATING SHAMPOO

    PurePlenty Exfoliating Shampoo Jumpstarts and helps clear the scalp—the source of healthy, dynamic hair.
    $38.00
  • PUREPLENTY™ DENSITY BUILDING CONDITIONER

    PurePlenty™ Density Building Conditioner Supports density and volume while replenishing thin, fragile ends.
    $42.00

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Food Grade Ingredients

Food Grade Ingredients

Much of what goes on your skin can be absorbed into it. If it’s good enough to go on your body, it should be good enough to go into your mouth. And conversely, if you wouldn’t put it in your mouth, don’t put it on your skin.

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Best Sellers

  • Plant Stem Cell Science Renewal Complex Eye Gel

    UNBAG. UNLINE. UNCIRCLE. UNBELIEVABLE. CLINICALLY PROVEN TO REDUCE LINES IN 20 DAYS
    $52.00
  • Purifying Tonic - All Sizes

    FEED. HYDRATE SKIN PRE-SERUM AND ENJOY THE SHEER PLEASURE OF ABSOLUTELY PURE BENEFITS. CERTIFIED ORGANIC. FORMERLY ANTI-AGING MIST *

    Starting at: $18.50

  • Intellimune® Oil

    THOUSANDS OF FREE RADICAL FIGHTERS SQUEEZED INTO EVERY CERTIFIED ORGANIC DROP OF THIS SUPER-ANTIOXIDANT.
    $63.00

Our Philosophy

Much of what goes on your skin is absorbed into it. If it’s good enough to go on your body, it should be good enough to go into your mouth.

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Experts Picks

See what our experts have to say about some of their favorite picks.

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Our Founder

A pioneer in plant-based personal care and aromatherapy, Horst M. Rechelbacher is an active environmentalist who changed the world of beauty.

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